Who we are About us

Bo Knows Luxury, LLC is a US Air Force Veteran Owned, and family run company dedicated to offering what is undeniably the best service and customer experience in the luxury watch industry. 

We are watch collectors dedicated to serving other watch collectors. In an industry that is heavily transactional and sometimes ignores the value of trust and real relationships, we take a great deal of pride in offering a true one on one shopping experience for our clients.

Our Services

  • Sell your watch

    We are always buying! Please share more info about your watch with us

  • Trade

    Trade in your watch, or watches for a piece we have in stock. Get in touch to learn more!

  • Source

    Looking for a particular timepiece that we don't have in stock? Get in touch and we will find it for you!

  • Consignment

    The "fire and forget" way to sell your timepiece. Get in touch, ship your timepiece in, and we will handle the rest for you!

Hundreds of watches sold every year!

Testimonials from our clients:

These reviews are from both our US clients and those abroad! We will get a watch on your wrist regardless of where you are in the world!

  • 5.0 out of 5 stars

    I had a fantastic experience purchasing a watch from this seller! From the very beginning, communication was excellent — clear, helpful, and responsive. They went the extra mile to make sure the watch fit perfectly.

    Anthony E.

  • 5.0 out of 5 stars

    I can happly say that Bo Knows not only luxury but also watches. I had an amazing experience working with Bo on a Titanium Panerai. I have a small collection, and to date, Bo's quality and watches are some of the most pristine

    Art S.

  • 5.0 out of 5 stars

    Bo is awesome. I reached out to trade a watch that wasn’t getting the attention it needed. We worked out a deal and my new watch was delivered within 2 days, transaction complete. Responsive, easy to work with, and a smooth transaction.

    James W.

  • 5.0 out of 5 stars

    I had an exceptional experience purchasing my watch from Bo. The communication was clear, honest, and timely from start to finish. The watch arrived exactly as described — in very good condition with full box and papers

    Richard K.

  • 5.0 out of 5 stars

    I had an incredible experience with Bo! I’ve been waiting and hunting for a Panerai 243 since 2018; when this full kit came up, I had to get it!Bo made the whole process a walk in the park, from start to finish. I wouldn’t hesitate to deal with him again, in a heartbeat!

    Stefan