Bo Knows Luxury, LLC was first started back in January of 2023, while I was still an active duty servicemember of the United States Air Force. The mission was to redefine the modern watch buying experience; where the only options were to buy from some faceless big box store, or deal with transactional jewelers just focused on increasing their bottom line. I wanted to create a truly bespoke shopping experience, where the client’s needs are far exceeded on the individual level.

Bo Knows Luxury, LLC exists as a refreshing departure from the transactional nature of the watch industry, and creates a space for clients to foster a real relationship with their watch dealer. We are watch collectors dedicated to serving other watch collectors.

In an industry that is heavily transactional and sometimes ignores the value of trust and real relationships, we take a great deal of pride in offering a true "1 on 1" experience to make sure that you have a full institution of support behind you with every single purchase. Whether you need to buy, sell, consign, arrange servicing, get recommendations, or just chat about timepieces; we are here for you.

My name is Bo, I enlisted in the US Air Force immediately after graduating high school in 2017, and began collecting watches after basic training. It all began with a Timex Easy-Reader 40th Anniversary Edition. My first luxury timepiece was a stunning electric blue Omega Seamaster 300 from the early 2000s. As I have evolved, so has my watch collection. I now share my passion for timepieces and assist others in their watch collecting and investing journeys as their go-to "Watch Guy."

I am dedicated to ensuring my clients feel confident and excited with their investments / purchases, offering support throughout every interaction. Apart from timepieces, I cherish my wife Breah, my family, enjoy Brazilian Jiu Jitsu, Muay Thai, cars, adventure motorcycling, and bowhunting for elk / deer in the fall and winter.

Personalized Service - We work very closely with you to understand the exact vision you are casting for your collection, and offer recommendations to make sure you get into the perfect watch. 

Security - Every transaction is managed with professionalism, simplicity, and safety as the top priorities. We want to make sure you are 100% comfortable before proceeding with any purchase or sale.

Access to exclusivity - We have built many fruitful relationships in the watch industry over the years, and openly share that network with every client. We are able to get access to very rare models that are often not available on the general market, as well as offering very fast turnaround times when it comes to sourcing pieces for our clients!